How AI is Being Incorporated Into the Tools We Use Every Day
Artificial Intelligence isn’t just a buzzword anymore—it’s built into nearly every software platform we use in business and marketing. From project management to design to customer service, AI is changing how we work, save time, and deliver results. At Red Bearded Marketing, we’re always looking at how these tools can make life easier for small businesses, entrepreneurs, and creative teams.
AI in Content Creation
One of the biggest leaps forward has been in content generation. Platforms like Canva, Adobe Express, and even Microsoft Office have built AI tools that help create graphics, polish copy, or suggest layouts. Whether it’s drafting blog posts, writing emails, or generating captions, AI now takes the first step so business owners can spend more time on strategy and less time staring at a blank page.
AI in Customer Communication
If you’ve chatted with a company online recently, chances are you’ve spoken with an AI-powered chatbot. Tools like Intercom, Drift, and Zendesk now use AI to respond instantly to customer questions, route support tickets, and even predict what a customer might need next. For small businesses, this means offering around-the-clock support without hiring a full-time team.
AI in Project Management
Software like ClickUp, Asana, and Monday.com now use AI to suggest task priorities, predict project timelines, and summarize team updates. Instead of digging through long email threads or updates, AI can provide a quick digest, helping teams stay on track with less stress.
AI in Marketing Tools
AI is everywhere in marketing platforms like HubSpot, Mailchimp, and Meta Ads Manager. From predicting the best time to send emails to optimizing ad campaigns automatically, these tools are designed to make marketing smarter and more efficient. AI analyzes audience behavior in real-time and adapts campaigns without you having to constantly tweak settings.
AI in Design and Video
Design tools are now using AI to generate custom images, edit videos, and even remove backgrounds with one click. Canva’s “Magic Studio,” Adobe’s Firefly, and CapCut’s AI editing features make professional-looking designs and video content accessible to anyone—no design degree required.
Why It Matters for Small Businesses
AI isn’t replacing creativity or human connection—it’s amplifying it. By taking care of repetitive or time-consuming tasks, AI gives small business owners more freedom to focus on strategy, growth, and customer relationships. The businesses that adopt these tools now will have a big advantage in speed, efficiency, and cost-effectiveness.
✅ Pro Tip from Red Bearded Marketing: If you’re feeling overwhelmed by all the new AI options, start small. Try one AI tool in your daily workflow—whether it’s generating a blog outline, scheduling social posts, or answering basic customer questions—and see how much time you save.