Contractors??? I’m gonna make this really easy for you. You’re on the job site every day you have the opportunity to create content on the spot. What are you doing? Give your audience, meaning your potential and current customers, something for free.
Do something that nobody else is doing. Here’s my idea. If your a plumber make 10 videos that are short on little do it yourself items that people can fix. Like how to fix that toilet seat that’s loose.
Be a hero for people online with handy information. Let’s say they do fix it themselves the next time they have a huge plumbing problem who the hell do you think is going to be in their head when I comes to plumbing locally?