How to use Canva for your business

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A Quick tutorial on what Canva is

Here is a quick tutorial on what Canva is and How to use Canva for your business.  Canva has become a great tool that I use for my clients on a daily basis. It allows me to make quick and easy content for posting on their social media. Many people use Photoshop and other programs. They are great programs but there is a steep learning curve to using them. Canva is it easy to use online program that allows you to make many different templates and sizes for social media posts. I use this program to make Facebook banners all the time for myself and for clients. Your online presence is all about content now days and this is a great tool to make it easy and quick.

History of Canva:

Canva is a free graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts.[1][2][3] It is used by non-designers as well as professionals.[1][4] The tools can be used for both web and print media design and graphics.[5]


The company was founded 1 January 2012 in Australia by Melanie Perkins, who had previously founded Fusion Books, Australia’s largest yearbook publisher.[6][7][8] Canva rapidly became popular, with more than 750,000 users in its first year.[9] Social-media and technology expert Guy Kawasaki joined the company as chief evangelist in April 2014.[10]

As of 2018, the company employs 200 people and has offices both in Australia and San Francisco. The firm has not yet made a profit. For the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses of $3.3m. In January 2018 founder Melanie Perkins announced that during the most recent round of investor funding the company was valued at $US 1bn. 







Taco Confessions

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I might have a taco addiction, just a little bit. I’m not quite sure yet. There is a great little Mexican food restaurant in Pottstown called Three Brothers Grill. I can’t help eating there every time I think of Mexican food or tacos. 

What are your favorite type of tacos? I have been obsessed with El Pastor tacos and it started with a place in South Philadelphia near Pat’s and Geno’s. 


Three Brother’s Grill 

Family owned restaurant that serves AUTHENTIC MEXICAN FOOD that is made with love. Excellent service and a variety of items to choose from their menu. (484) 752-4527 at 

1432 east high st
Pottstown, Pennsylvania
They are across the street from the Popeyes and in the shopping center next to the McDonalds.


Marketing Tips for Tattoo Artists

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Marketing Tips for Tattoo Artists: Are you getting the full use out of your social media? As a tattoo artist you have an amazing advantage in the fact that you are creating fresh content daily  sometimes multiple times a day. That is an opportunity to show off your brand which is what you love. If you are doing this you’re leaving some serious money on the table.




Motivation for Monday

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I love Monday’s


Motivation for Monday’s is me loving what i Do. I don’t look at Monday as that day I have to go back to work. You’re doing what you love Monday’s are just your everyday to kick ass and take names.   What do you love about your job? Do you have plans to start a business? What are your long term goals?


Hair Cut for Brandon Graham’s Touch Down

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Eagles Touch Down Bet Gone Wrong.


 Philadelphia Eagles player Brandon Graham makes a touch down right before the end of the game. My friend Brandin made a bet that he would cut his hair off at Blackjax in Douglassville during the game if the defensive players scored a touch down. GO BIRDS!!!!


Brandon Lee Graham Biography


(born April 3, 1988)[1] is an American football defensive end for the Philadelphia Eagles of the National Football League (NFL). He was drafted by the Eagles in the first round of the 2010 NFL Draft with the thirteenth selection in the draft and the first from the Big Ten Conference. He played college football at Michigan.

Graham was the 2009 Big Ten Conference co-MVP as recognized by the Chicago Tribune Silver Football award. He was the 2009 FBS tackles (TFLs) for a loss (per game) champion after finishing second in 2008 by .01 TFL per game. He was the 2008 & 2009 Big Ten Conference TFL (total) champion.

After completing his career as defensive end for the 2009 Michigan Wolverines football team, he had a total of 29.5 career sacksand 56 career TFLs for the Michigan Wolverines football team. In 2008, he led the Big Ten Conference in TFLs (20 in 11 games). In 2009, he posted 26 TFLs and 10.5 sacks in 12 games. As a member of the 2008 Michigan Wolverines football team he earned Second-team 2008 Big Ten All-conference recognition from both the coaches and the media.[2] He was a finalist for the 2009 NCAA Division I FBS football Hendricks Award. He was a First-team 2009 All-Big Ten selection by the coaches and media.[3] He was named to several First-team and Second-team 2009 All-America lists by various publications. Graham was also named MVP of the 2010 Senior Bowl.

In high school, he was a highly decorated and highly rated linebacker who served as captain for the 2006 U.S. Army All-American Bowl. He was listed on numerous All-American lists and was a finalists for some of the highest individual honors a high school football player can earn.




Four Signs That Influencer Marketing Is Right For Your Business

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Celebrities and social media influencers can do amazing things for a marketing campaign, especially if you’re trying to reach a broad consumer base. Notable brands like H&M, Coca-Cola and Disney have all embraced influencer marketing after realizing its immense potential, but before you jump in head first, there are a few things you need to understand.

Influencer marketing has quickly become one of the most powerful ways for brands to grow and engage their target audiences. While influencer marketing can be applied to most industries, it is more effective for some businesses than others. Here are four ways to tell if influencer marketing is right for your business.

1. Customers need to trust your brand or product before they buy or try it.

If your product requires the consumer to really trust it, then influencers are a must. Think of something like a supplement. Would you take a new dietary supplement if you had an iota of uncertainty about its safety? Of course not.


When consumers have concerns, they turn to the people they trust and hold in high regard, which makes influencers extremely valuable. Examples of trust-based industries include pharmaceuticals, automotive, parenting and nutrition. Products that require lots of consideration are highly dependent on social validation, and in today’s day and age, influencers are the drivers that shape consumer sentiment, which makes them so valuable for marketing on social media. Even with low-risk items like clothing or fashion products, consumers are wary of purchasing without knowing or trusting the brand or store. Influencers are the remedy to that problem, and engaging with them effectively can go a long way in terms of establishing consumer confidence online.

2. Cool factor, lifestyle or status are all important factors for your brand.

If your product needs to be seen in the right circles or considered cool, then influencer marketing is your best option. For example, take a luxury product like a watch. Being expensive is not enough for it to be considered luxury. The functionality and features of a Rolex watch are very similar to other less expensive products, yet people pay well over $5,000 for a Rolex simply because of its status as a luxury item and the fact that other people recognize its value. Brand equity is a form of goodwill, and there is a reason why goodwill is treated as an asset on a company’s balance sheet, regardless of it not being tangible.


One way to enter those luxury circles is to work with highly regarded influencers or celebrities. This is not a new idea for marketers, however, the way this can be done is new to most and isn’t just for movie stars anymore. Utilizing a variety of social media influencers can help connect you with an engaged audience and elevate your product to the luxury level.



3. Your industry is homogenized, commoditized or very competitive.

In highly homogenized industries, the player that wins is the one that stands out from the pack. Understand that in a homogenized business, most products are seen as a commodity, and therefore the only real point of competition becomes price, which forces sellers to continually lower prices — and, in turn, profits — to remain competitive.

One of the ways many companies distinguish themselves and de-commoditize their offerings is by building brand equity. When a company builds brand equity it associates its product with an experience and emotional outcome, which is very difficult to replicate. The aggregate of the various experiences and emotional outcomes forms a “lifestyle” that people buy into. Influencers are cultural leaders that set the cadence and shape the definition of various social lifestyles. Not just anyone will work, but if you find the right influencers for your brand, you’ll be able to set yourself apart from the competition.

4. Marketing is a driver for your business.

Marketing is almost always a yes, especially for any consumer-facing business. For B2B purposes, marketing is still important but growth is often driven by interpersonal relationships, word of mouth and a track record of proven success. For B2C businesses, marketing is imperative, and savvy brands will continue to employ both traditional and modern tactics to reach and engage their target audiences.


Ads are a function of three factors: exposure, frequency and resonance. In the social economy, there is a fourth — shareability — also known as the virality or the K-factor. Influencers check the exposure and frequency box, however, they truly excel when it comes to the resonance box. Influencers are trusted and recognizable individuals, and therefore are top players in today’s marketing world. If your product falls into one of these categories, influencer marketing might be the gold mine you’re missing out on.


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As a business owner I get to hear so many people doubt their decisions every day. I want to encourage you to hold fast to your gut instinct. At the end of the day you are responsible for your business and nobody else is. You need to take the chances you want to take and never have to look back with regret with the what if.

People second-guess you all day and every day. There should be only one voice in your head and that should be you. Don’t let other people put doubt in your head because at the end of the day you need to be happy with yourself as well as your choices. They could be good or bad each one has a learning moment.



Marketing for Contractors

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Contractors??? I’m gonna make this really easy for you. You’re on the job site every day you have the opportunity to create content on the spot. What are you doing? Give your audience, meaning your potential and current customers, something for free.

Do something that nobody else is doing. Here’s my idea. If your a plumber make 10 videos that are short on little do it yourself items that people can fix. Like how to fix that toilet seat that’s loose.

Be a hero for people online with handy information. Let’s say they do fix it themselves the next time they have a huge plumbing problem who the hell do you think is going to be in their head when I comes to plumbing locally?