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YouTube Channel Changes 2018

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YouTube Channel Changes for 2018, This change affected my wallet. I was making about $70 a month from my channels. So here is my take on it.

2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.

As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.

Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community GuidelinesMonetization Basics & PoliciesTerms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.

While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We’ll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.

Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laughtaught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.

Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer

Website Developer in Audubon

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Website SEO Audubon PA

We provide the top marketing services and website design in Chester County.  Our specialty is helping small businesses with professional website design as the backbone of their marketing. From their our next step is to work on social media optimization as well as search engine optimization in conjunction with their brand-new website.

Website Design in Audubon PA

Audubon holds a variety of small businesses many of which are clamoring to be on the first page of Google. Red Bearded Marketing well help you with ongoing search engine optimization to work your way towards the top of that Google ranking.

 

Social Media Management

Once we have the website design set up the search engine optimization as well the next step is to work on promoting yourself on your social media platforms. We help companies with managing and maintaining Facebook, LinkedIn, Twitter, google plus and many more social media sites.

 

Call Now For a Free Consultation!

610-659-2168

 

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Facebook Algorithm Change and what it means to your business.

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As a digital marketing agency our foundation was built on marketing small clients on their Facebook. Here is an article on how much it has changed recently and how much it will continue to change. If you aren’t getting a handle on this now you are going to be in trouble 5 years from now with your business.

 

 

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family and groups.”

“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers’ attention on the platform.

As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. Users will also probably spend less time on Facebook, though Zuckerberg hopes the time they do spend on the platform will be “time well spent.” This means news feeds will likely start to show more pictures of your uncle’s dog and fewer Buzzfeed listicles.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

How to continue reaching customers on Facebook

While nobody knows exactly what the impact of the news feed changes will be, there are certainly ways for businesses on Facebook to work with the new algorithm and continue reaching their customers through “meaningful interactions.”

Continue posting engaging, quality content that prompts comments

According to Zuckerberg, “meaningful interaction” means comments, comments, and more comments.

In his announcement, he wrote that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

This means brands should create quality content focused on sparking conversations between users. Try including questions in your posts, or write about timely, relevant topics that users are sure to have an opinion on.

The point is, users will be more likely to see your Facebook posts if their friends and family are commenting on it.

But don’t fall into the “engagement-bait” trap

It might be tempting to try and hack the new algorithm by asking your audience to “COMMENT on this post if you like ice cream!!” or something similar. But don’t be that brand. It’s spammy and users don’t like it.

Plus, Facebook says, “Using ‘engagement-bait’ to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.”

Encourage customers to follow your Facebook Page

One thing that’s not changing about the Facebook news feed is the ability for users to make sure they always see posts from their favorite Pages by choosing “See First” in their news feed preferences.

This means businesses shouldn’t be shy about asking customers to follow their page on Facebook. They could even remind loyal followers about the “See First” option.

Increase your ad budget

Organic reach has been declining across social media for years. That means you’re probably already a whiz at Facebook ads.

But now that Facebook is reprioritizing content from brands and publishers, these skills will be more important than ever. Businesses must know how to target the right audiences to ensure their advertising dollars go further.

If you need help in that department, we encourage you to check out Hootsuite Academy’s advanced social media advertising course as well our step-by-step guide to running successful Facebook ad campaigns.

Make more Facebook Live videos

Videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of the few concrete examples of content that will perform well under the new algorithm included in the announcement, so we would all do well to pay attention to it.

Invest time in Facebook Groups

Because Facebook Groups already operate on the basis of audience engagement, this marketing tactic will likely serve you well under the new algorithm. Businesses should look into new ways to engage customers with Groups, alongside their Page and advertising efforts.

These tips are useful for publishing content on all social media platforms—not just Facebook. As always, there’s no reason to fear algorithm changes if you are already dedicated to providing your customers with valuable, quality content.

 

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What the Big Facebook News Feed Changes Mean for Brands

How to Add your band as a Host for a Facebook Event

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Marketing Your Band On Facebook

Facebook is always updating the features on there website to make it easier for the end-user. Here’s a great example of something that makes it much easier for bands to promote themselves for upcoming show. You can put all the bands that are on the show as hosts so that way the Facebook event will show up in every band Facebook event page.

What usually happens for show is multiple bands will have different event pages. This helps with coordinating a larger marketing effort with all the bands behind pushing for show attendance.

 

 

Only the event host can add more hosts to their event.
To add a co-host:
  1. Click Edit at the top right of the event.
  2. Next to Co-hosts, click where it says Add Friends and enter their names.
  3. Click Save.
Hosts and co-hosts can invite more people to an event and edit event details. When you create an event, you’re automatically listed as the host.
Friends you invite to co-host your event won’t be sent a request and will automatically become admins of your event if they RSVP as Interested or Going.

 

Why the SnapChat Updated ?

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The Evolution of Apps

So Snapchat recently updated their app automatically on everyones phone. Many people are upset with the new changes to the app but this isn’t the first time an app has completely changed the way it interfaces with the end user.

If you will remember Facebook updated their site and app many times with many different changes. People usually complain about this for a couple days but really after two weeks we all get used to it. The Main reason that Snapchat is changing the way their app functions I believe is to increase ad revenue with clients.

Snapchat is a free app for people to download and the company needs to make money to stay afloat. They also have many people who invested in the app early on. Gary VEE being one of those investors. Facebook recently tried to buy Snapchat for $10 billion. Mark Zuckerberg knows the potential to reach a younger demographic through Snapchat.

 

How to use Canva for your business

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A Quick tutorial on what Canva is

Here is a quick tutorial on what Canva is and How to use Canva for your business.  Canva has become a great tool that I use for my clients on a daily basis. It allows me to make quick and easy content for posting on their social media. Many people use Photoshop and other programs. They are great programs but there is a steep learning curve to using them. Canva is it easy to use online program that allows you to make many different templates and sizes for social media posts. I use this program to make Facebook banners all the time for myself and for clients. Your online presence is all about content now days and this is a great tool to make it easy and quick.

History of Canva:

Canva is a free graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts.[1][2][3] It is used by non-designers as well as professionals.[1][4] The tools can be used for both web and print media design and graphics.[5]

History 

The company was founded 1 January 2012 in Australia by Melanie Perkins, who had previously founded Fusion Books, Australia’s largest yearbook publisher.[6][7][8] Canva rapidly became popular, with more than 750,000 users in its first year.[9] Social-media and technology expert Guy Kawasaki joined the company as chief evangelist in April 2014.[10]

As of 2018, the company employs 200 people and has offices both in Australia and San Francisco. The firm has not yet made a profit. For the 2016-17 financial year, revenue increased from $AU 6.8m to $AU 23.5m, with losses of $3.3m. In January 2018 founder Melanie Perkins announced that during the most recent round of investor funding the company was valued at $US 1bn. 

 

From https://en.wikipedia.org/wiki/Canva

 

 

 

 

Taco Confessions

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I might have a taco addiction, just a little bit. I’m not quite sure yet. There is a great little Mexican food restaurant in Pottstown called Three Brothers Grill. I can’t help eating there every time I think of Mexican food or tacos. 

What are your favorite type of tacos? I have been obsessed with El Pastor tacos and it started with a place in South Philadelphia near Pat’s and Geno’s. 

 

Three Brother’s Grill 

Family owned restaurant that serves AUTHENTIC MEXICAN FOOD that is made with love. Excellent service and a variety of items to choose from their menu. (484) 752-4527 at 

1432 east high st
Pottstown, Pennsylvania
They are across the street from the Popeyes and in the shopping center next to the McDonalds.