Monthly Archives

April 2018

How to market a Financial Advisors

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How to market a Financial Advisors, Financial advisors have a hard time marketing themselves online. Unfortunately they have many restrictions due to compliance. Part of what I help my clients with is maneuvering around these obstacles .
You always need to think outside the box with your marketing efforts and this is where my expertise comes into play.





As a financial advisor, your ability to market yourself is vital to the success of your practice, even if you are a fantastic salesperson. The growing competition from virtually all other sectors of the financial industry, including banks, CPAs, robo-advisors and online services requires that you find a compelling method of separating yourself from your competition. This article provides a few helpful tips to assist you in accomplishing this formidable task.

Be Succinct

Some of the basic concepts of marketing apply to financial advisors in the same way they do to any other business or profession. A good technique to use in a corporate interview is to give the journalist or interviewer a solid lead concept in perhaps two sentences that concisely summarizes your firm’s key philosophy or benefit. This will entice them to learn more about what you have to offer, especially if you can incorporate a common phrase such as “strike while the iron is hot” or some similar saying that evokes a tangible picture of action. (For related reading, see: Tips on How Financial Advisors Can Talk to Clients.)

If they are looking for a quote, then you will probably get the greatest amount of exposure with a strong statement of some sort. For example, if you believe that most experts are wrong about what the markets will do this year, then a bold statement to that effect will grab the most attention. Other techniques include making your words rhyme or comparing your idea or business to another common concept or scenario in order to make a readily understandable analogy or metaphor.

If your interview will be televised in any way, then be sure to focus on your voice inflection and other intangible elements of your speech and image as much as the content of your speech. The effectiveness of this form of advertising will depend heavily upon your ability to exude confidence and competence to your viewers. (For related reading, see: FAs Should Factor Clients Into Succession Plans.)


Many successful advisors have learned that spinning a compelling yarn to their clients can help them to teach important concepts to their clients and close sales. This strategy allows clients to envision a common everyday process or scenario that corresponds to a financial concept. One of the most common stories used in this manner is the stewpot story that mutual fund salespersons use to sell their products. The story basically outlines the similarities between making a stew and creating a mutual fund, where the ingredients that go into making a stew represent the securities that are picked by the fund managers, and each spoonful of the stew then contains a tiny portion of each ingredient in the stew just like each share of the fund offers a fractional interest in each security held in the fund’s portfolio. (For related reading, see: Explaining Portfolio Rebalancing to Clients.)

You can also use stories from your own personal experience to show clients why you care about them and your business. For example, if you sell long-term care insurance because you had a friend or relative who was financially wiped out when they went into a nursing home, then relating this story can help clients to see that your motivation for selling this product is not primarily for your own financial gain. (For related reading see: Want to Impress Clients? Show Your Due Diligence.)


Advisors who zero in on a specific niche can often provide a much higher and more focused level of service than those who try to be all things to all people. Small business owners, government employees, military service people and medical professionals are all popular segments of clientele that many firms have chosen for their exclusive market. (For related reading, see: These Professionals Need Financial Advisors.)

This can be especially effective for those who market to those in an area in which they themselves have previously worked. Earning professional credentials in the area of your specialty, such as becoming a Certified Divorce Planner can also build credibility and enhance your image to your clientele. (For related reading, see: Financial Planners: Specialize in Seniors.)


The digital revolution has made creating an effective internet presence every bit as critical to the growth of your business as the traditional methods of networking such as attending chamber of commerce meetings and obtaining client referrals. A top-notch website that provides the latest online services to your clients coupled with an effective social mediacampaign can stretch your marketing dollars and increase your appeal to tech-savvy clients. Joining professional societies such as the Financial Planning AssociationThe National Association of Fee-Based Advisors and other similar groups can also provide you with additional marketing resources and tools as well as a platform for exchanging ideas and finding employees and new job opportunities. (For related reading, see: How Financial Advisors Are Leveraging Social Media.)

The Bottom Line

Growing your practice in today’s world requires both old and new forms of marketing that will appeal to an increasingly sophisticated market that demands expertise, technology and individualized service. Those who are able to meet these challenges will likely see their firms continue to grow and reap commensurate rewards now and in the future. (For related reading, see: Growth Strategies for Financial Advisors.)

Read more: 6 Essential Marketing Tips for Financial Advisors | Investopedia 

YouTube Channel Changes 2018

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YouTube Channel Changes for 2018, This change affected my wallet. I was making about $70 a month from my channels. So here is my take on it.

2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.

As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.

Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community GuidelinesMonetization Basics & PoliciesTerms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.

While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We’ll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.

Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laughtaught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.

Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer

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