Monthly Archives

January 2017

How to implement your Blue Ocean Strategy ?

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What characterises Red Ocean vs Blue Ocean Creating Organisations?

Red Ocean companies try to outperform their rivals to grab a greater share of existing demand.  As the market space gets crowded, prospects for profits and growth reduce.  Products become commodities and cut throat competition turns the ocean bloody red.

Blue Ocean companies, in contrast, access untapped market space and create demand, and so they have the opportunity for highly profitable growth.  In Blue Oceans, competition is irrelevant. Yes, imitators arise, but experience shows there is a wide window of opportunity to stay ahead of imitators.

What consistently separates winners from losers in creating Blue Oceans is their approach to strategy.  Creators of blue oceans do not use the competition as their benchmark, but follow a different strategic logic that we call value innovation.

Instead of focusing on beating the competition, make them irrelevant by simultaneously creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

 

Blue Ocean creating businesses follow a different strategic logic.  They say:

  • We Challenge Industry Conditions & Paradigms
  • We Focus On Customers, Not Competitors
  • We Don’t Segment Customers, We Aggregate Them
  • Our Assets Capabilities Are Not Fixed, They Are Fluid
  • We Solve Problems Across The Entire Supply Chain

 

 

 

Source: Extract from the book Blue Ocean Strategy. (c) Kim & Mauborgne, 2015. Boston. Harvard Business School Publishing

Sneaky Ways to Sabotage Success

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Sneaky Ways to Sabotage Success
 

Some activities seem innocent enough, maybe even productive or beneficial. If left unchecked, however, they may sneak up on you and usurp precious time and energy. If your workday is feeling scattered and unproductive, one of these shifty saboteurs could be the culprit.

Bedtime bummer. Light from your mobile devices can inhibit production of the sleep hormone melatonin, making you perk up rather than settle in for the night. Avoid electronic devices close to bedtime, especially for things like checking email, texting or gaming, so your brain knows it’s time for bed.

An alarming fact. Hitting the snooze button fragments your sleep patterns and can actually make you more tired for the remainder of the day. If you have trouble waking up, place your alarm out of reach, so you have to get out of bed to turn it off. In a few days, you’ll notice a difference.

Interruption junction. One study of workplace interruptions showed it takes an average of 23 minutes and 15 seconds to get back on track with a task that was interrupted by calls, emails or people popping in. For focused work, consider turning off your ringer and pop-up notifications. Hang a sign on your door that says you need 30 minutes of uninterrupted time (or whatever that timeframe may be to accomplish a task).

And about those emails. Of course, we need to stay on top of messages. The trick is to do it at specific times. Schedule windows of time to review and respond to messages. Then, set those expectations with clients and co-workers. This will help you focus. You can always check messages at additional times if you are not working on a time-sensitive task.

Inbox clutter bugs. Retailer, newsletter and tip-of-the-day emails take up time you could spend elsewhere. Use a separate email address for these accounts that you can check at your convenience. And if you use Gmail, for instance, start using categories and tabs to pre-filter your incoming messages.

Multitasking mayhem. Few people are capable of effectively multitasking. The rest of us are multitasking ourselves out of productivity. The next time you find yourself attempting multiple tasks at once, take a few moments and determine what you need to accomplish in priority order. Focus on the most important item immediately and schedule time in your calendar to handle the other items.

Invitation overload. If a meeting is important to your work, it deserves your attention. If not, why are you there? Ask for a detailed agenda before accepting a meeting invite.

Following these tips can help you keep focused on what you’re doing to achieve continued success.

Sources: Entrepreneur, Business Insider

Business Networking Tips for January 2017

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Break the Ice Like a Networking Star

Break the Ice Like a Networking Star Opening up a dialogue at a networking event, and keeping your intentions for business development clear, is easier than it may appear. While the most effective opener is, in fact, saying “hi” and introducing yourself, you may need a conversation boost after that.

Keep things moving in the right direction with these inventive icebreakers:

Are you here with colleagues? This question keeps things business related and can help expand your business circle quickly. Follow up by asking about the different roles of the people with whom they’re attending.

Are you here to meet anybody in particular? This question gives you the ability to exchange ideas about key prospects and business connections. It may also provide an opportunity for you to be a resource and make an introduction.

What have been your ah-ha moments so far? Discover what’s resonating with other attendees and broaden your perspective in the process.

Are you a speaker or presenter? If the answer to this question is “yes,” follow up by asking about the topic and why. If no, ask about which particular subjects he or she is interested in.

The W’s and the H. Never underestimate the power of the classic questions. Once you make introductions and find out more about the people you are talking with, be prepared to dig deeper. Find out more details about what their job entails, why they chose that profession or company, where they got started, when they found the greatest success and how they do what they do.

As always, follow up with new contacts after an event to keep your new business connections more organic and open for long-term communication.

Sources: The Muse, HubSpot

Pica’s opens second restaurant in West Chester area

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WEST GOSHEN >> The day many Delaware County natives now living in Chester County have been waiting for is here. Pica’s Restaurant at 1231 West Chester Pike is scheduled to open for pizza takeout Thursday. The restaurant is expected to open next week.

“It’s been in the planning stages for a number of years and we put a lot of thought into the layout,” said Lori Pica Rosario Wednesday. “The pizza is the same pizza we are noted for, cheese on bottom, sauce on top. Some menu items will be a little different, but it will be the same Italian specialties Pica’s is known for.”

Rosario is part of the third-generation family, along with her siblings Angela, Karen and Frank III, who are operating the business with their parents, Camille and Frank Jr. Her husband, Emmanuel Rosario will be executive chef of the new restaurant.

The new restaurant will seat 230, have takeout and a bar but no banquet facilities. They do not deliver. It will employ up to 40 people.

 

Frank Pica Sr. opened the business in 1941 with a pizzeria in West Philadelphia. In 1956, Frank Sr. and his son Frank Jr. moved to 7803 West Chester Pike in Upper Darby. They expanded into a full-service restaurant.

Rosario said the new location was prompted by the generations of families who have visited their Upper Darby location and who have moved out to the West Chester area. Rosario said the family is still committed to their Upper Darby location.

In July of 2014 Pica’s received national exposure when Jimmy Fallon served actress Tina Fey a Pica’s rectangular pizza on “The Tonight Show.” Fey is an Upper Darby native and visited the restaurant many times while growing up. Rosario said it’s been great and flattering to have the attention from Fey.

“We are excited and humbled that everyone is so excited for Pica’s of West Chester to open,” Rosario said. “Our wonderful, dedicated and loyal staff has made what we’ve done in Upper Darby possible, we couldn’t have done it without them.”

On the Web: http://www.picas-restaurant.com

article from

http://www.dailylocal.com/general-news/20170118/picas-opens-second-restaurant-in-west-chester-area

Website Design in Sarasota Florida

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Website SEO Sarasota Florida

We provide the top marketing services and web design in the Sarasota Florida area.  Our specialty is helping small businesses with professional website design as the backbone of their marketing. From their our next step is to work on social media optimization as well as search engine management in conjunction with their brand-new website.

Web Design in Sarasota Florida

Sarasota Florida holds a variety of small businesses many of which are clamoring to be on the first page of Google. Red Bearded Marketing well help you with ongoing search engine optimization to work your way towards the top of that Google ranking.

Social Media Management

Once we have the website design set up the search engine optimization as well the next step is to work on promoting yourself on your social media platforms. We help companies with managing and maintaining Facebook, LinkedIn, Twitter, google plus and many more social media sites.

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How to add a Facebook Admin

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Here is a video tutorial on How to add a Facebook Admin to your Facebook Business or Like Page.

 

Very short and very easy thing to do. Very simple to do. So what we’re going to is I’m just on the Info page for this Facebook page currently. I’m going to go over here to the Edit page once I’m logged into my Facebook account. Since I’m an administrator of the page, I’m the only one that gets to see the View page and the Edit page buttons. What I want to do is go to the back office here and hit Manage Admins of Red Bearded Marketing. All you have to do is type in the actual name of the person that you want to invite into the page as an admin and hit Save Changes.

 

What’s important about all this is first and foremost we need to enter the password to change the admin page so I’m going to enter my password and hit Save. I added Awaking Mercury to the page as an admin but in order for me to actually add him to the page, he has to actually “like” the page that I want her to become an admin of. Once he does that, I can add her just by simply finding her through Facebook, just like I showed you. And then you hit Save Changes like I did. You enter your password and everything is good to go. So that is how you add an administrator to your Facebook business page. Thank you.

Price Goughing Philadephia Soda Tax

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Philly mayor accuses businesses of ‘price gouging’ after implementing new soda tax

 

Democratic Philadelphia Mayor Jim Kenney worked hard to see a sweetened beverage tax implemented in his city, but now that it’s been applied, he’s calling out businesses for charging higher prices for their sodas.

Rather than allowing for the possibility that the increase in price might be related to the 1.5-cents-per-ounce tax, Kenney instead said beverage companies are “gouging” customers in an effort to frustrate consumers about the tax.

“This is what they do. They spent 10 1/2 Million dollars in an advertising campaign to beat the tax, they lost,” he said earlier this week, according to CBS Philadelphia. “They spent hundreds of thousands of dollars in legal fees and they lost. And they’ll continue to lose because their legal case is not sound and their public case is not sound.”

As Reason magazine points out, the spike in soda cost is not necessarily just an effort to anger buyers. The tax is implemented at the wholesale level, which means that, without an increase in price, the company would have to swallow the cost:

To understand Kenney’s reasoning, you have to know that the new tax technically is applied at the wholesale level. That is, the city is charging a tax on the transaction that takes place when a business, like a sandwich shop or grocery store, purchases soda (or the syrup used to make soda in a fountain) from a distributor. In the mayor’s mind, it seems, distributors and retailers are supposed to eat the cost of the tax and continue selling their products at the same price as before the tax went into effect.

Kenney’s biggest problem with the companies seems to be the fact that many have posted signs informing consumers as to why the cost has increased.

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In his remarks about the issue, he called it “wrong” and “misleading.”

Regardless of how companies choose to deal with the increase, it is important to note that the tax is not a small increase. In fact, Newsworks reporter Katie Colaneri recently visited Andy Pincus, owner of Carbonator Rental Services in Philadelphia, to see just how much the tax costs beverage distributors:

 

Just one 5-gallon box of syrup makes about 3,840 ounces of soda or 192 20-ounce cups. Depending on whether it’s his own label or a national brand like Coca-Cola, Pincus charges anywhere from $60 to $90 per box.

But now, every time he sells one to a customer in Philadelphia, Pincus owes the city $57.60 in taxes.

“We’re not talking about a couple of bucks on a $60 item,” he said. “We’re talking about $57.60 on a $60 item. It’s too big not to pass on.”

Pincus explains it this way: For every 5-gallon box of syrup he sells, he says he makes between $3 and $18 in gross profit — that’s the price he sells it for minus the cost he pays the manufacturer. Out of that, Pincus has to pay his delivery truck drivers, buy gas for the truck and cover other costs of doing business. That means he can’t afford to absorb the tax himself.

So in addition to potentially selling less sodas, distributors are also being hurt by the new tax, according to Pincus.

“They started yelling at my drivers as if they have something to do with it,” Pincus said of his customers. “Customers telling them, ‘This isn’t right. This can’t be right,’ as if we’re making a mistake.”

Nevertheless, Kenney believes the issue is being overstated and said he feels consumers understand the reason for the new expense.

 

 

Article from

 

http://www.theblaze.com/news/2017/01/12/philly-mayor-accuses-businesses-of-price-gouging-after-implementing-new-soda-tax/

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Website Design in Malvern PA

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Website SEO Malvern PA

We provide the top marketing services and web design in the Malvern PA area.   Our specialty is helping small businesses with professional website design as the backbone of their marketing. From their our next step is to work on social media optimization as well as search engine management in conjunction with their brand-new website.

Web Design in the Malvern Area

Malvern PA holds a variety of small businesses many of which are clamoring to be on the first page of Google. Red Bearded Marketing well help you with ongoing search engine optimization to work your way towards the top of that Google ranking.

Social Media Management

Once we have the website design set up the search engine optimization as well the next step is to work on promoting yourself on your social media platforms. We help companies with managing and maintaining Facebook, LinkedIn, Twitter, google plus and many more social media sites.

 

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Web Design in Honey Brook PA

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Website SEO Honey Brook PA

We provide the top marketing services and web design in the Honey Brook PA area.  Our specialty is helping small businesses with professional website design as the backbone of their marketing. From their our next step is to work on social media optimization as well as search engine management in conjunction with their brand-new website.

Web Design in Honey Brook PA

Honey Brook PA holds a variety of small businesses many of which are clamoring to be on the first page of Google. Red Bearded Marketing well help you with ongoing search engine optimization to work your way towards the top of that Google ranking.

Social Media Management

Once we have the website design set up the search engine optimization as well the next step is to work on promoting yourself on your social media platforms. We help companies with managing and maintaining Facebook, LinkedIn, Twitter, google plus and many more social media sites.

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Web Design in Morgantown PA

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Website SEO Morgantown PA

We provide the top marketing services and web design in the Morgantown PA area. Our office is out of proximity café in Pottstown Pennsylvania. Our specialty is helping small businesses with professional website design as the backbone of their marketing. From their our next step is to work on social media optimization as well as search engine management in conjunction with their brand-new website.

Web Design in Morgantown PA

Morgantown PA holds a variety of small businesses many of which are clamoring to be on the first page of Google. Red Bearded Marketing well help you with ongoing search engine optimization to work your way towards the top of that Google ranking.

Social Media Management

Once we have the website design set up the search engine optimization as well the next step is to work on promoting yourself on your social media platforms. We help companies with managing and maintaining Facebook, LinkedIn, Twitter, google plus and many more social media sites.

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